15 Beauty Brands You Probably Didn’t Realize You Can Get at Target

Target isn’t just for groceries, home goods, and cute stationery—it’s also a beauty lover’s paradise. While everyone knows about the staples like Olay, Neutrogena, or Maybelline, many shoppers are surprised to discover the wide range of high-quality and cult-favorite beauty brands available at Target. From skincare to haircare and makeup, Target has quietly become a go-to destination for beauty enthusiasts.

Here’s a list of 15 beauty brands you probably didn’t realize you could snag at Target.

1. Fenty Beauty

Rihanna’s Fenty Beauty line is famous for its inclusive foundation shades and innovative products. You can now grab Fenty’s bestsellers, like the Pro Filt’r Foundation and Gloss Bomb, without leaving Target.

2. e.l.f. Cosmetics

While e.l.f. is widely known for being budget-friendly, Target carries exclusive sets and new releases, from eyeshadow palettes to skincare serums, making it easy to try out trending products.

3. The Ordinary

Skincare junkies rejoice! Target stocks The Ordinary, offering effective, science-backed skincare at affordable prices. Think hyaluronic acid, niacinamide, and vitamin C serums—perfect for building your routine.

4. Pixi Beauty

Pixi Beauty is known for its glowy, natural aesthetic, including cult favorites like Glow Tonic and lipsticks. You can easily find Pixi products in Target’s skincare and makeup aisles.

5. Revlon

Revlon is a classic, but Target often carries exclusive shades and sets not found in drugstores, from vibrant nail colors to long-lasting foundations.

6. CeraVe

The dermatologist-recommended CeraVe line is perfect for gentle yet effective skincare. From cleansers to moisturizers, Target makes it easy to stock up on this hydrating, barrier-friendly skincare staple.

7. Burt’s Bees

Burt’s Bees is more than just lip balm. Target carries their full skincare and makeup range, including moisturizers, facial cleansers, and mineral-based makeup.

8. Olaplex

Haircare fans will be thrilled to know Target stocks Olaplex, a brand renowned for its bond-building hair treatments that repair damaged hair and restore shine.

9. Mario Badescu

Target carries Mario Badescu products like drying lotion, facial sprays, and cleansers, making it easy to access celebrity-favorite skincare without visiting a specialty store.

10. Essie

Manicure enthusiasts can find Essie nail polishes at Target, including seasonal collections and limited-edition shades that can elevate any at-home manicure.

11. Neutrogena

While Neutrogena is widely known, Target often stocks exclusive bundles and specialty products, from hydro boost lines to facial masks, making it a convenient stop for skincare essentials.

12. NYX Professional Makeup

NYX is perfect for trendy, bold makeup looks, and Target offers a variety of palettes, lipsticks, and eyeliners—sometimes before they hit other retailers.

13. Pacifica Beauty

Target has embraced clean, cruelty-free brands like Pacifica, offering skincare, haircare, and fragrance options that align with sustainable and ethical practices.

14. Wet n Wild

This cult favorite is affordable and trendy, and Target carries the full range of lipsticks, eyeshadows, and face products to create bold, fun looks without breaking the bank.

15. Laneige

Fans of K-beauty will be excited to find Laneige at Target, including their famous Lip Sleeping Mask and Water Sleeping Mask, perfect for a pampering nighttime routine.

Why Target Is a Beauty Haven

Target has become more than just a one-stop shop—it’s a beauty destination. Here’s why:

• Accessibility: You can shop both in-store and online, often with free shipping or same-day pickup.

• Variety: From high-end to drugstore favorites, Target offers products that suit every budget.

• Exclusivity: Many brands launch exclusive shades, sets, or products through Target.

• Rewards and Savings: Target Circle members can often find special discounts or bonus rewards on beauty products.

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Final Thoughts

If you’ve been limiting your Target runs to groceries or home essentials, it’s time to explore the beauty aisles. With 15 cult-favorite brands available at Target, there’s something for everyone—from skincare addicts and makeup lovers to haircare enthusiasts. You don’t need to hit multiple stores or splurge online; your next beauty haul is waiting at your local Target.

Whether you’re stocking up on staples like CeraVe and Burt’s Bees or trying trending Fenty Beauty products, Target proves that affordable, high-quality beauty is just an aisle away.

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